Trust Identity For Programmatic Advertising
Stop bots and fraud from draining your ad spend. Identify verifies every impression and click so you pay only for real users.
Market problem
Not all traffic is human traffic & We are here to give you solution for it
Invalid traffic, emulated scripts, and sophisticated ad fraud quietly drain budgets and distort true performance.
Automated Bots
Presence of automated bot traffic that inflates impressions and clicks while offering zero chance of real conversion.
Emulated Scripts
Use of scripts designed to mimic real user interactions, slipping past basic filters and viewability checks.
Sophisticated Ad Fraud
Complex fraudulent behaviors engineered to bypass detection by appearing human and blending into legitimate traffic.
Without effective Ad Fraud Filtering,
advertising budgets are wasted on invalid traffic (IVT) and performance metrics become heavily distorted, making it impossible to understand real campaign impact.
Our solution
Built for accuracy and scale
Our system is non-personally identifiable (non-PII) and does not engage in cross-site tracking. Identity verification and fraud signals are delivered at the speed of the bid stream.
99.9% Accuracy Rate
Detection accuracy on invalid traffic with minimal false positives.
40% Fraud Reduction
Typical reduction in invalid traffic after integration.
500M+ Identities Verified
Every month across display, video, and CTV, at global scale.
How we do it
Our engine looks at behavior, not identity — continuously scoring how real each interaction feels in real time.
- Analyzing User Engagement across impressions, clicks, and on-site interactions.
- Behavioral Pattern Matching to distinguish real users from bots and scripted traffic.
- Real-time identity and device signals before the bid, without storing PII.
- Transparent reporting and analytics so you see every decision in your own language.
“We don’t focus on who the user is, we focus on how they behave.”
Why Identify
One platform for verification and protection
Purpose-built for programmatic. Everything you need to block invalid traffic and prove quality.
Invalid traffic detection
Classify general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT) in real time.
Real-time classification
Pre-bid filtering
Block or downweight invalid traffic before the bid so you never pay for it.
Before the bid
Measurement & reporting
Clear dashboards and reports for campaign quality and compliance.
Full visibility
Who benefits
Built for every side of the ecosystem
Advertisers, agencies, and publishers all win with cleaner supply and demand.
Advertisers
Protect spend, improve viewability and attribution, and ensure brand safety with verified inventory. Pay only for real users.
Agencies
Deliver cleaner campaigns and transparent reporting so clients see real performance. Build trust with data that holds up.
Publishers
Demonstrate quality and trust to demand partners and maximize yield on valid traffic. Stand out with verified inventory.
Get started
Ready to protect your ad spend?
Join leading brands and platforms that trust Identify for invalid traffic detection and fraud protection.
Contact
Talk to our team about invalid traffic
Share your current ad stack, volumes, and fraud challenges. We will map how Identify can plug into your existing workflow without disrupting your campaigns.
You can either fill in the contact box on the right, or email us directly at [email protected].